Production voice agent on your numbers
A deployed inbound or outbound agent running on your existing telephony, with conversation design, prompts, tool definitions and fallback routing tested against real call traffic.
AI Automation
Voice agents that answer, qualify, book and follow up in English, Hindi, Marathi, Tamil, Telugu and Bengali. Built by engineers who came from blockchain and exchange infrastructure, where an unhandled edge case costs money.
ZenMagix is an AI voice agent development company in Mumbai that builds phone agents which answer, qualify, book and follow up in English, Hindi, Marathi, Tamil, Telugu and Bengali. We spent years on blockchain and exchange infrastructure, where a race condition is a financial incident, and we brought that discipline to voice. Voice is unforgiving in a way chat is not. A caller notices 300 milliseconds of delay. They talk over your agent. They switch from Hindi to English mid-sentence. They call from a moving auto with wind on the microphone. Most voice pilots die on those details, not on the model. We build on Vapi, Retell, LiveKit and Twilio, and we instrument everything: turn latency, barge-in accuracy, word error rate per language, containment rate, transfer rate. You get a system with numbers attached, not a demo that only works when you speak slowly and wait your turn.
A production voice agent is four subsystems under one latency budget: telephony, streaming speech recognition, an LLM with tool access, and speech synthesis. The demo takes a week; making it survive real callers takes the rest of the project.
The model is the easy part. The engineering lives in the seams. Streaming ASR has to emit partial transcripts fast enough that the LLM starts thinking before the caller finishes speaking. Endpointing has to tell a thinking pause apart from a finished turn, because getting it wrong means your agent either interrupts people or leaves three seconds of dead air. Function calls into your CRM, calendar or ERP must return inside the same budget, which usually means caching, prefetching and filler speech rather than blocking on a slow internal API.
Then there is the unglamorous work that decides whether the project ships: DTMF handling, warm transfer to a human with context intact, voicemail and IVR-tree detection on outbound, retry logic when a carrier drops the leg, and call recording your compliance team will actually sign off on. We scope these explicitly in week one, because surfacing them late is what turns a two-week pilot into a six-month one.
Indian callers do not speak one language per call. They code-switch, and a voice agent that cannot follow a Hindi sentence containing three English nouns will fail on its first real conversation.
Platforms like Vapi and Retell support 30+ languages out of the box, but out of the box is not the same as production-ready on Indian telephony. Off-the-shelf ASR degrades on regional accents, on 8kHz narrowband phone audio, and on the mixed Hindi-English that most Indian business calls actually use. So we treat every language as its own workstream. We assemble a test set of real recorded calls from your own line, measure word error rate per language and per accent region, and switch ASR vendors where the numbers justify it.
Deepgram, Sarvam, ElevenLabs and Google STT do not rank the same across Marathi, Tamil and Bengali, and vendor marketing will not tell you which wins on your audio. Pronunciation is a separate problem. Indian names, place names, product SKUs and amounts in lakhs and crores need lexicon and phoneme tuning, or the agent sounds foreign and callers disengage. We keep a per-client lexicon and regression-test it on every prompt change.
The three voice use cases that pay for themselves fastest are outbound lead qualification, inbound appointment booking, and reminder calls that cut no-shows. All three are measurable inside a month.
An AI calling agent wins on speed-to-lead. It dials a new enquiry within seconds of form submission, asks your qualification questions in the caller's language, writes structured fields back to the CRM, and books directly into a rep's calendar when the lead is real. Leads that do not qualify never consume selling time, and because every call is transcribed and scored, your objection data stops living in individual reps' heads. Inbound is the mirror image: an AI phone agent that answers at 9pm and on Sunday, checks live availability, books, reschedules and confirms without a queue.
No-show reduction is the least glamorous and frequently the highest return. A reminder call two days out, with the option to reschedule by voice on that same call, recovers slots that an unanswered SMS does not. We do not automate the whole funnel on day one. We pick the call type with the clearest success metric, ship it, and expand from a working baseline.
We came to AI from blockchain and exchange systems, where an unhandled edge case is a financial incident. Voice agents that touch payments, PII and medical scheduling deserve that same level of paranoia.
Voice systems carry real exposure. Calls contain personal data and sometimes payment details. An agent with function-calling access can write to your production CRM, cancel a booking or trigger a refund. We design permission boundaries the way we designed smart contract access control: least privilege per tool, hard limits on irreversible actions, explicit human confirmation for anything that moves money, and an immutable audit trail linking every action back to the exact turn of the exact call that caused it.
The same discipline covers prompt injection. A caller who talks your agent into a discount or into revealing another customer's details is a real attack class, not a thought experiment, so we red-team every agent with adversarial call scripts before it goes live. On data residency, we can keep recordings and transcripts inside Indian infrastructure where DPDP obligations or internal policy require it, including self-hosted STT and TTS when a managed vendor is not acceptable to your security team.
What you get
A deployed inbound or outbound agent running on your existing telephony, with conversation design, prompts, tool definitions and fallback routing tested against real call traffic.
Connected to Twilio, Plivo or Exotel and wired into your CRM, calendar, ERP or helpdesk with idempotent writes, retry handling and structured field mapping you can inspect.
A reusable test set of real calls with automated scoring for word error rate, task completion and latency per language, so prompt or vendor changes are validated rather than assumed.
Dashboards for containment rate, transfer rate, average handle time, latency percentiles and conversation drop-off points, plus searchable transcripts and call recordings with per-call trace timelines you can replay turn by turn.
Documented architecture, prompt repository under version control, cost model per minute, and training so your team can edit flows and add languages without calling us back.
How we work
We listen to fifty or more of your real recorded calls, map the actual conversation paths, pick the highest-value call type, and agree the metric that defines success.
We build the agent and benchmark ASR and TTS vendors on your own recordings per language, so vendor choice is decided by measured error rates rather than by marketing claims.
We route a controlled share of calls to the agent with a human fallback always available, then tune endpointing, prompts, lexicons and latency against what real callers actually do.
We expand call volume and languages, wire up alerting on latency and containment regressions, then transfer ownership with documentation, runbooks and optional ongoing support.
Every phase ends at a decision point you can stop at — see how that works across fixed-scope projects, embedded pods and retainers.
Stack
Questions
A single-language inbound or outbound agent on an existing platform typically reaches live pilot in three to five weeks. Multilingual agents add roughly one to two weeks per language, mostly for ASR benchmarking, lexicon tuning and testing. Deep CRM or ERP integration and compliance review are usually the long pole, not the voice stack itself.
Build cost depends on integration depth; most first deployments land in the mid five figures in rupee lakh terms rather than crores. Running cost is per minute and stacks telephony, ASR, LLM and TTS, commonly seven to eighteen rupees per minute at current vendor pricing. We model this per call type before you commit.
Accuracy varies sharply by language and audio quality. Hindi and English on clean audio typically perform close to human-level transcription. Tamil, Telugu, Marathi and Bengali on 8kHz phone lines are noticeably harder, and heavy code-switching is harder still. We measure word error rate on your own calls and report it before launch.
Vapi and Retell get you to production fastest and handle telephony, orchestration and interruption logic for you. A custom LiveKit or Pipecat build is worth it when you need self-hosted speech models, unusual latency targets, strict data residency, or per-minute costs at very high volume. We recommend based on your volume and constraints.
We recommend disclosure on the first turn regardless of jurisdiction, and several regulations now require it. In practice it also improves outcomes, because callers who know they are speaking to an agent phrase requests more clearly. We build disclosure into the opening line and offer an immediate route to a human.
Usually yes. We can port numbers or SIP-trunk into your existing Exotel, Plivo, Twilio or on-premise setup and place the agent in front of, or alongside, your current IVR. Warm transfer to your human queue with full context is standard, so the agent handles overflow rather than replacing the team.
Questions about cost, timelines, IP ownership and data residency are answered on the general FAQ, and how this practice came out of blockchain infrastructure explains why we build the way we do.
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The implementation layer above WhatsApp Business API, where the SaaS tools stop.
See also: custom AI agent development · AI appointment booking automation · WhatsApp and CRM automation
Tell us what you are trying to build. We will tell you honestly whether we are the right team for it, and what it would realistically take.